July 21, 2007
HAVE YOU EVER WONDERED HOW A WORD, IDIOM OR PHRASE ORIGINATED IN THE AMERICAN LANGUAGE?
There are only a few true premiere sporting events in the world, and one of them is the Tour de France, which is held during three weeks in July. Most Americans are familiar with Lance Armstrong, the only seven time winner of this grueling event, and the long standing doping scandal surrounding the sport.
The initial research on the Tour de France turned an interesting fact – the race was basically a stunt by one Parisian newspaper to recover lost readers from a competitor. In the early 1900s, approximately thirteen newspapers competed with each other to be the biggest vendor in Paris. The biggest was Le Vélo, which benefited of the sudden rise in popularity of the cycling sport. On October 16, 1900, Desgrange founded a new paper: L’Auto-Vélo.
Le Vélo reacted by taking Desgrange to court, where they won a lawsuit forcing him to reduce the name of the newspaper to simply L’Auto. In retaliation, Desgrange made plans to organize the first Tour de France - an immense task for the cyclists (professional or amateur) those days. The detailed plans were actually drawn up by Géo Lefèvre, who announced the Tour in a small article on the front page of L’Auto, on January 19, 1903.
The reactions were mostly enthusiastic – sponsors offered prizes immediately, the race was well attended by paying spectators, and the Tour became a success. The number of copies of L’Auto (now L’Equipe) increased from 30,000 to 65,000 per day.
Please read the attached pdf posting on the origin of the Tour de France to see the results of the stunt and what happened to the newspaper competitor. Of course, I hope this stimulates your own research, and I would appreciate your feedback.
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